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Vivid! Social Media | Archive | April

An Open Letter to Techno Beaver - Your 5-Minute Twitter Guide to Becoming the King of all Tweets

April 29, 2009 No comments yet

Dear Gary Techno-Beaver Baba Booey Dell’Abate,

We get it. Howard handed you Twitter, but gave you no guidance. Some of us completely understand your confusion, and I’m here to (hopefully) help.

I didn’t hear today’s show, but I noticed you’re still tweeting Wendy the Retard’s life, and as funny as that was the first day, it’s providing zero value for Sirius-XM or the Howard Stern Show today.

I’ve heard you ask, “Who am I Twittering to,” every time the subject comes up, and for some reason you haven’t heard me yelling the answer into my receiver, so hopefully this letter finds its way to you.

First. let’s answer your main question: Who are you talking to?

I imagine you’re current followers are mostly Sirius-XM subscribers. Why? Because they hear you talking about it. BUT…daily, you’ll have new followers that are NOT subscribers. Let me explain why. I’m currently following you. I will be sending this post out to you over Twitter as soon as it’s done, and it will look like this:

@sternshow here’s a post that will hopefully help you out on Twitter.

Hopefully you’ll see this post and take the time to read it, but the fact that I sent it publicly means all of MY followers will also see it. My followers seem to like many of the things I like, so when they see @sternshow, there’s a good chance they’ll want to check you out. The thinking is, “If Shaun’s a friend of @sternshow, they must be pretty cool…maybe I’ll follow them too.”

So now 600 people have seen @sternshow from me. But wait…my Twitter account also links directly to my Facebook account! So now, my Facebook status will automatically say, “@sternshow here’s a post that will hopefully help you out on Twitter.” Facebook happens much slower than Twitter. That means that my almost 700 friends on there will have more time to see it. Ok, so now 1200 people have seen a trusted friend talk to @sternshow, and 100 people have seen it twice. But again, there’s more. My Twitter account links to my Facebook account, but it also links to my Friendfeed account. I’m guessing you’ve never heard of Friendfeed, and there’s probably no reason (yet) for you to have. Thing is, I have about 300 more friends there, and most of them aren’t my twitter or facebook friends. So now we’re up to 1500 people that know and trust me that have seen me talking to @sternshow. Out of those 1500 people, there might be 10% subscribers, which leaves 1350 possible subscribers. But wait, there’s still more (and this one’s hhhuuuuuuuugggggggggggggggggggeeeeeeeeeeeee) - this post discusses two popular things: Twitter, and Howard Stern. My followers, on any network, can share or retweet this post, and it will look like this:

RT @ekday: @sternshow here’s a post that will hopefully help you out on Twitter.

This starts the whole process over again. Many of my followers have thousands of followers, so the potential views of @sternshow could go into the millions - and that’s just from this post! Will it happen? I doubt it (though I hope it does), but it could. Hell, this post could land on the front page of Digg. With all this viral networking going on, you could be tweeting to a solid base of subscribers, but also hundreds of thousands of potential subscribers.

So What Should You be Doing?

You need to be personal. People don’t give a shit about @sternshow…they care about the person behind @sternshow. Just throw in a little personality, and take some PRIDE in it…otherwise, you’ll fail. The ideas I share here will take you 5 minutes to implement, and tweeting takes seconds. The more you have to say, and the more personal the details, the more people will interact with you - then you’re back to my first answer. You WANT people to talk to you. That way all of their friends have a chance to see @sternshow. If you don’t have a personality, and you don’t respond to people (not everyone), they’ll stop mentioning you.

Taking that one step further, you need to Follow people. This gives your fans the perception that you care about them. One of the best companies I’ve seen on Twitter is Scott Monty from Ford. Take a look at his Twitter page:
scott-monty-scottmonty-on-twitter

Scott is following 19,281 people - almost as many as they have following them. The updates are very personal, and many are customer service related. You won’t be doing any customer service tweets, but you could take a few minutes out of your day to just scan some of the tweets coming to you, and reply to them. I guarantee this will increase your followers, and the personal touch will make your non-subscribers want to subscribe to get to hear the person behind the twitter account. If that’s hard to understand, think of it this way….you have 20 millions listeners. The second you announced you were on Twitter, a large number of those listeners started following you on Twitter because they wanted more of you. Well, Twitter users are a VERY dedicated group (except the after-oprah fucks), and after getting to know you on here, they’ll want more of you.

Need example tweets?

The Wendy tweets were genius, but got old quickly. Your tweets telling people who’s coming on the show next are great. Your non-subscribers could start seeing that you interview tons of people they like, and that could get them to become Sirius-XM subscribers. Other than those, here are examples of tweets people would like, and that should only take you seconds to type:

- Artie just ate his 4th cupcake, and it’s only 7am! (this should get tons of people replying to you - and again, that’s a large part of your goal)

- Anyone want to recommend a song for us to come back from break to during the wrap-up show? (asking a question is ALWAYS a winner. Think of how many people will reply using @sternshow)

- I just saw Benji picking his nose, and wiping it under his console.

- We’re about to interview Playmate Irina Voronina - check her out here: www.howardstern.com (yeah, it’s a plug, but it makes it very easy for your fans to get a glimpse of her as you’re talking about her, or just before she comes in. Most phones have browsers now, so people can keep up from anywhere)

- Just got home. Time to fight for my piece of chicken so I can eat on my theater stools. (Just busting your balls, but this goes back to being personal. You have your cell at home, so why not tweet from home. Again, it only takes a few seconds, and this one little thing could double or triple your followers overnight. They want to know about YOU!).

I think that gives you an idea. We want stuff we can’t see. We also want stuff we’re not going to hear about. Telling us Benji just ran in late is amazing to hear because we’ll all be hyped up waiting for Howard to start reaming him.

You’re catching a lot of shit over your current twitter habits because they’re very clinical and feel like they have nothing to do with you or the Stern Show. Take the very little time it takes to nourish your Twitter account, and you’ll see new subscribers.

Need some tools?

There are a ton of items available to make Twitter even easier than it already is. Here are a few tools people, and articles to help you out:

Apps
Tweetdeck: A very good Twitter client. Now you don’t have to have it open in your browser.
Thwirl: Same idea as above, but I think it’s a much better alternative.
Twitterfox: This is the easiest to use, but has less features (and you don’t really need those extra features for what you’re doing). Only works with Firefox browser.

People Doing Twitter Right:
JetBlue
Ford
Robert Scoble

People Who Suck on Twitter:
Oprah

Great Articles About Twitter:
- 4 Ways Companies Use Twitter for Business (ReadWriteWeb)
- Twitter: Building Businesses Tweet by Tweet (Business Week)
- 13 Twitter Tips and Tutorials for Beginners (TwiTip)

So in closing, I hope you’ll try these tips out. You’ll see they’re very easy to do, and the benefits far out-way the effort. I own stock in Sirius-XM, and I really, really want you guys to succeed. I see Twitter being a very easy way for you to grow and bring your fans closer together. Twitter can be overwhelming if you over-think it. Just focus on adding value to it by providing your followers with something they can’t see of hear.

Hopefully, with these tips, your Twitter life can be at a Nwine, even if your personal life is at a two.. Now do a few situps you fat fuck!

From a Caring Fan,
Nick Gerz



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